How does it work?

Our five-step process to creating a brand

1Perception
Create and shape a brand in the mind of the consumer
2Create a shortcut
A brand provides consumers with a decision-making-shortcut when feeling indecisive about the same product from different companies.
3Seperate
Put distance between you and your competitors
4Publishing strategy
Help consumers quickly identify your products, and give them a reason to choose your books over the competition’s.
5Positioning
As a writer establishing a brand is key to developing your position in the book store and online.

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