Compelling book covers that entice your readership
The design language of books has evolved over the years. Go back far enough and you’ll find book covers that were purely functional: they protected the words inscribed within them and bound them together
Generally speaking, though, publishers spend more money on books they expect to do well, and that money goes to things like cover design.
So when you see a badly designed cover, the impression is that the publisher didn’t have faith in the book, to begin with.
Ultimately, a book cover should do two things: tell you what kind of book you’re going to be reading, and look good. A book cover needs to shout out from the shelves and grab the buyer’s attention. But modern book design is experiencing another big issue, however. Everything looks the same. It isn’t easy to write a book, let alone to write a good one.
Authors - most of them anyway - put hours of their lives into telling stories. They put pieces of themselves into them. It’s a shame that when those works hit the shelves, they blur together with the bits of someone else.