What Problem Does This Solve?
You wear every hat. So why are you following advice meant for businesses with teams, funding, and time to spare?
Most business advice is made for companies with dedicated departments, not the reality of microbusinesses where one person wears every hat. But the reality is small business isn't just a smaller version of big business. It's an entirely different game... and it needs a different set of rules.
If you're a microbusiness, a team of one (or two), a kitchen-table startup, a creative professional, a solo service provider, your challenges are completely different.
What It Could Do for You
Here’s what you’ll walk away with.
This isn’t just a book. It’s a blueprint for thriving on your terms.
- A clearer sense of direction and strategy
- Confidence in your pricing and positioning
- Practical ways to communicate your value
- A brand that feels more 'you', and attracts the right customers
- Tools to avoid the 20 silent killers most small businesses never see coming
Real Reviews, Real Wins
Paul Smith Founder and CEO Schoop
'Super helpful book. Running a small business is hard and this book covered a lot of the small things I missed.'
Stuart Lampert Technical Director Edwards Electronics
'Just what I needed, compelling resource on business strategy, ideas and tools presented in way that's easy to navigate. Well written, this really inspired me to make changes.'
Bryony Greenwood Studio Coordinator Halo Studio
'Such a great guide on brand strategy and building a business for yourself! Loved reading this, and will definitely be going back over it!'
Best Review
John Murray KC, Bristol
'Every aspiring entrepreneur should use this guide as a bible when setting out on the development path to turn an idea into reality. The logical steps set out by Leonard are easy to follow with one leading seamlessly to the next indicating both the plusses and minuses encountered en route . This is essential reading before appearing on Dragons Den.'
