How Much Is This Customer Really Worth?

A customer may be worth far more than the value of the job in front of you. Estimate the longer-term value of the relationship.

Average value of each job (£)

Average profit margin on those jobs (%)

Average number of jobs per year

How many years could this relationship realistically last?

Probability of keeping the customer each year (%)

Estimated total profit from referrals they may generate (£)