Branding & PositioningOctober 11, 2023
How it all began (part 2)July 15, 2023
Styling & Creating
Styling and creating in the world of business design are essential elements that contribute to successful campaigns, brand recognition, and customer engagement. These two aspects, though distinct, are intimately connected, forming the backbone of any effective promotion strategy.
Styling in business defines the art of crafting the visual and aesthetic components of a business or a brand identity. It involves deciding upon the desirable final outcome to whom your business will ulitimately appeal. The styling of promotional materials should align with the brand’s personality and convey the desired message. Consistency in styling across various business channels helps create a cohesive and memorable brand image, making it easier for consumers to recognize and relate to your brand.
Creating, on the other hand, involves the generation of content and ideas that form the core of a business strategy. This includes developing compelling promotional copy, brainstorming innovative campaign concepts, and producing engaging content, such as videos, blog posts, or social media updates. Creating is about bringing fresh and impactful ideas to the table that capture your desired client's attention and drive them to take action, whether it’s making a purchase, signing up for a newsletter, or sharing content with their network.
Creating is the action plan you're required to act upon in order to style you business profile with the intention of attracting new and desirable clients.