Build the Right Business
How Small Firms Can Create More Value, Attract Better Customers and Grow on Their Own Terms
Small business is not a smaller version of big business. It is a different commercial condition – and that difference can become an advantage.
This book is about designing a business deliberately: deciding what belongs, what should be offered, how the business should be understood, which customers are worth attracting and what must be protected when good opportunities arrive.
Audio Field Guide
For UK microbusiness owners, freelancers, and creative independents who don’t have time for screen-based courses.
It’s built for real life: short, straight-talking episodes you can dip into while driving, commuting, or walking the dog and revisit anytime when you need a reminder.
No homework. No jargon. Just usable guidance.