
Santa Doesn’t Believe in You Either — Dog in Jumper Edition
November 3, 2025The Small Business Advantage Audio Field Guide
£69.99 Original price was: £69.99.£19.99Current price is: £19.99.
The Small Business Advantage is a practical, downloadable audio field guide for UK microbusiness owners – no jargon, no homework, just real guidance you can use on the go.
You’ll get 18 focused episodes (over 2 hours of audio). Stream online or download, listen anytime and dip back in whenever you need clarity on pricing, value, positioning, and risk.
The Small Business Advantage Audio Field Gide gives smart, strategic, honest business advice to UK microbusinesses – no jargon, no homework, just real-world guidance you can listen to on the go.
A practical audio field guide for UK microbusinesses
If you’re a sole trader or microbusiness owner, you don’t need another course. You need clear guidance that fits real working life.
The Small Business Advantage is a completely streamable or downloadable audio field guide – no jargon, no homework, just straight-talking ideas you can use immediately.
What you’ll get
- 18 focused episodes (over 2 hours of audio)
- Download or stream, listen anytime (no subscription)
- A resource you can dip into whenever you’re pricing, planning, or feeling stuck
Who it’s for
This is for you if you:
- run a UK microbusiness and do most of it yourself
- feel overloaded by generic ‘big business’ advice
- want to compete on value, not ‘cheapest wins’
- want to think more strategically — without needing an MBA, a spare day, or a pile of worksheets
What it helps you do
This field guide helps you replace guesswork with clarity, so you can:
- make better decisions on pricing and the value you communicate
- strengthen your offer and positioning so the right customers ‘get it’ faster
- reduce ‘random marketing’ by focusing on what actually moves the needle
- spot and reduce the silent risks that quietly undermine small businesses
No drama. Just progress.
What’s inside
- Section 1: The Seven Secrets to Grow a Small Business
- Section 2: Price, Value, and Desirability
- Section 3: The 20 Silent Risks Small Businesses Overlook
How it works
Use it in three simple ways:
- Listen straight through for the full journey
- Dip into the episode you need when you’re working on a specific problem
- Replay key episodes as a quick reset when decisions feel messy or uncertain
If you also own The Business Design Series: Book 1, the audio works as your on-the-go companion and the book becomes your deeper desk reference — but the audio stands completely on its own.
FAQ
- Is there a streaming option?
Yes. As well as downloadable audio files you can save and listen offline, via an audiobook or an MP3 player. - How do I receive it?
You’ll get a download link immediately after purchase (and by email). - What can I play it on?
Any phone, tablet, laptop or desktop that displays a website or plays standard audio or audiobook files.


