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The Business Design Series
£19.99
Why Small Businesses Need a Different Approach
If you’re running a small business – or even just starting one – you’ve probably realised something. Most of the business advice out there? It wasn’t written for you.
It was written for companies with departments. For businesses with teams, funding, and time to spare. And that’s a problem. Because when you’re a microbusiness – whether you’re a solo creator, a local service, or a tiny team of two – your challenges are completely different. You don’t have a marketing department. You are the marketing department. You’re also sales, customer support, creative, admin, accounts… and sometimes even your own courier.
So why are you still being told to follow advice meant for businesses nothing like yours?
Here’s the truth: small business isn’t just a smaller version of big business. It’s an entirely different game. And it needs a different set of rules.
That’s where The Business Design Series comes in. This isn’t just another course on how to hustle harder or mimic the big guys. It’s a framework – designed from the ground up – for small businesses who want to compete, thrive and win on their own terms.
Best Review
Have faith in yourself to succeed
Reviewed in the United Kingdom on 15 June 2025
Every aspiring entrepreneur should use this guide as a bible when setting out on the development path to turn an idea into reality. The logical steps set out by Leonard are easy to follow with one leading seamlessly to the next indicating both the plusses and minuses encountered en route . This is essential reading before appearing on Dragons Den.
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Narrative
According to the House of Commons Library Business Statistics, there are approximately 5.5 million private sector businesses in the UK, and a staggering 5.2 million (95%) of these are classified as microbusinesses. If you’re reading this, it’s likely that you’re one of those 95%. For microbusiness owners, the challenges of thriving in a competitive marketplace often feel overwhelming – made worse by the fact that much of the conventional advice from business advisors is not designed with smaller enterprises in mind.
The business principles and practices that apply to medium and large companies often fail to scale down effectively for the unique needs of microbusinesses. Navigating the maze of modern commercial culture requires not only ingenuity but also a willingness to question the very mantras that larger corporations are encouraged to follow. The Business Design Series is not about reinforcing those mantras or rehashing advice meant for enterprises with more resources, larger teams, and established market positions. Instead, it’s a field guide to securing your success as a small business owner by exploring a fresh and practical approach tailored specifically to your reality.
This isn’t a book full of hollow hype or business buzzwords. It’s a straight-talking, action-ready field guide for microbusiness owners, freelancers, and creative independents who are tired of playing small.
Inside, you’ll learn how to:
- Build a business with style and substance
- Price with confidence and deliver real value
- Design a brand people actually want to buy from
- Avoid the 20 silent killers most small businesses miss
If you’re ready to ditch the fluff, take control, and finally make your small business work — this is your blueprint.
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